The organisers of the Santa Drive-Thru Grotto event have asked visitors to adjust their routes to the event to avoid the traffic delays which marred the opening night for many families.
Some reported queueing for more than two hours to get into the event, at Taverham Hall, while others simply gave up and turned round to go home, leaving children disappointed and frustrated.
Police were telling drivers to avoid the area and commuters and residents were also unhappy that they were unable to get home.
The combination of the grotto and the Wensum Wonderland at the nearby Wensum Valley Hotel meant hundreds of people were heading to the area, causing jams and confusion.
Now grotto organisers are asking all their patrons to attend via Sandy Lane, entering via the hall’s St Edmunds Church entrance
Ollie George, who is producing the Santa’s Drive-Thru Grotto for We Make Events, said: “A lot is happening in Taverham in the run-up to Christmas and we are delighted so many people are visiting. Equally we want to avoid traffic issues and so we are asking everyone who visits from Saturday, December 19, onwards to take our preferred route.
“This will help speed up entry to the attraction and ensure you can enjoy the festive drive-thru experience with minimal delay while also easing traffic flows around the area.”
The attraction had mixed reviews on social media including those who were angry and frustrated that they were unable to meet Santa and see the illuminations because of the traffic, and some who were not impressed with the attraction as a whole.