Yes that’s right, it was 10 years ago when the first issue of Just Aylsham first popped through letterboxes.
For those who don’t know the story, business owner Lee Todd was keen to see a local magazine full of local stories for his home town and so the idea of the hyperlocal Just name was established.
The Aylsham magazine was soon joined by one dedicated to North Walsham and the business then expanded along the coast, into other parts of Broadland and finally around the outskirts of Norwich.
Today, the Just magazines hits 50,000 dooormats in 10 areas, with free pick-ups in libraries, information centres and shops.
Just Regional serves 10 towns and city suburbs in Norfolk with four-weekly titles (three-weekly in Aylsham) and also covers all of those communities with Summer and Christmas special publications.
Built on a belief that hyperlocal news can be presented using high specification paper, quality journalism, excellent photography and professional sales, the business has grown from two part-time staff to 10 office staff and 120 distribution staff with their offices in Aylsham, a location central to all of the areas covered.
Lee said: “We’ve done an incredible job in Norfolk showing how hyperlocal can work, in a competitive marketplace, both for advertisers and readers.
“A lot of publishers have talked about hyperlocal for a long time – we have actually done it and made a success of the model.
“However we couldn’t have done it without our advertisers who have supported us right from day one. A big thank you to them and a happy anniversary to us!”
A big fan of the publications is BBC Radio Norfolk presenter Nick Conrad, who said: “Just Regional produce outstanding magazines run by wonderful people who love and champion their towns and villages. As the owner of a local business who has worked with Just Regional, these guys really get behind you and believe in you. Over the past decade they have woven themselves into the fabric of the communities they represent”.