Primary schools all over Norfolk will be bringing colour to the lives of less fortunate youngsters with a charity effort through Inspired Youth.
The group is staging a Pudsey Challenge from November 13-17 in 10 primary schools across North, South, East and, West Norfolk as well as hosting an event in central Norwich.
It is estimated 300 Year 2 students will be taking part in the two-hour sessions which will involve decorating 100 Pudsey Bears.
Inspired Youth project delivery manager Melissa Dunning called on the business community to help reach their fundraising goal.
She said: “We are looking for 100 business people to give an hour of their time to come to the schools and help support the decorating of the bears.”
There’s also the chance for businesses to sponsor the events for £50 and have their name added to a giant Inspired Youth cog from its logo or to donate pens, glitter and the like for the events.
The bears are A1 size and three children plus a business helper will be assigned to decorate each bear using arts and crafts. There will be special prize for the best bear awarded on Friday.
The aim is to raise £500 for Children in Need.
To pledge an hour of support email Admin@inspired-youth.co.uk. Also use that email if you have items to donate for decorating the berars/
To pledge £50 sponsorship for Children in Need go to https://mydonate.bt.com/fundraisers/pudsey100 or send a cheque payable to Inspired Youth projects, Inspired Youth, Henderson Business Centre, 51 Ivy Road, Earlham, Norwich, NR5 8BF.
On Twitter use @inspired__youth, @BBCCin and #pudesy100 to promote the event